Chris Nolan, the assistant librarian, spoke to our class about search engines today. I found it very interesting that a large majority of people use Google when searching online. Chris said that about 66% of people use Google rather than other search engines such as Yahoo!, Bing/MSN, Ask, AOL, etc. Google has become popular because they have developed algorithms that provide us with relevant, recent, and popular articles. Google and many other search engines are free. Because of this, these search engines make money through advertisements that people pay them to put on their website. Google has not allowed people to pay for their website to occur on one of the first pages of results because they are trying to keep an objective standard. They do, however, let organizations and companies advertise on the sides of the webpage.
Google has been trying to fight the problem of companies finding other ways to get higher on the list under multiple searches. The advertisers and marketers at J.C. Penny even made fake websites that would link back to their page so that the J.C. Penny website would show up among the first websites when a variety of words were put into the search bar. Google has been trying to avoid this problem and changed their algorithm to make sure that J.C. Penny would appear lower in the results. Similar events to this have occurred and Google is constantly combatting the problem. I believe this is why Google has become so popular.
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